SCEA Ad

Southern California Employee Association (SCEA) Advertisement | 714Tickets

October 2017

Overview: As a ticket broker, 714Tickets’ content revolved around the latest news and events in sports, concerts, and the theatre industry. This ad was created for the Southern California Employee Association (SCEA), which provides membership benefits to Albertsons, Vons, and Pavilions employees in SoCal. 

Responsibility: As marketing director, it was one of my responsibilities to create and design this advertisement with the goal of reaching new customers within the community.

Design: I created this ad design to be bright and clean, using 714Tickets brand colors and logo. I used a large version of their logo at the top of the ad and a small version in a collage as the background. I add the semi-transparent collage background to add interest to the ad, but not distract from the information. As the ad was small, I made sure to only include key business information such as their website, phone, and what tickets they sell. I wanted to entice Albertsons employees into purchasing by including a discount code and making the text large within the middle of the ad. The discount code was also key to tracking KPIs.

Distribution: The ad was distributed digitally and physically to all SCEA members.

Programs Used: Adobe InDesign