my resume

education

Bachelor of Arts, Communications/Public Relations and American Studies | California State University, Fullerton

August 2011 - May 2016

experience

Marketing Project Coordinator | Geary Pacific Supply

February 2021 - Present

  • Supported the marketing team through the handling of project logistics, creation of marketing campaign plans, and coordination of product and partnership launches

  • Created, monitored, and analyzed B2B print, web, social, email, and digital marketing campaigns

  • Wrote, proofread, and edited creative copy for social media, email campaigns, and website blog and landing pages

  • Built and deployed daily, weekly, and monthly email marketing campaigns and SMS blasts

  • Increased, updated, and maintained customer databases

  • Maintained, monitored, and updated website and app content and analytics

  • Planned, organized, and executed in-house and community events

  • Filmed and edited videos for company wide internal and external use

  • Managed, updated, and oversaw social media accounts

  • Drove marketing initiatives to increase product visibility and market performance

  • Conducted research and analyzed data to identify and define target audiences

  • Developed new and improved techniques to increase work productivity and efficiency

  • Organized and maintained digital and physical file and document systems

Executive Assistant | 714Tickets

July 2019 - August 2020

  • Read, researched, and routed correspondence; drafted letters and documents; collected and analyzed information; initiated communication on behalf of CEO

  • Maintained calendar by planning and scheduling meetings, appointments, and travel

  • Improved and maintained digital and physical file and document systems

  • Developed and updated files, spreadsheets, and databases

  • Monitored and organized multiple email accounts and drafted appropriate correspondence

  • Performed accounting and bookkeeping: improved and managed Quickbooks, processed payments, assisted with budget planning, prepared and submitted tax forms, maintained financial databases and spreadsheets, and reconciled accounts

  • Performed administrative and clerical duties: made phone calls, monitored voicemail, entered data, scanned documents, sorted mail, and ran errands

  • Balanced priorities to manage workflow, ensured the completion of essential projects, met critical deadlines and increased productivity

  • Assured and maintained confidentiality and discretion of all communication and documentation

Marketing Director | 714Tickets

March 2016 - August 2020

  • Managed and oversaw social media accounts and campaigns

  • Conducted research and analyzed data to identify and define target audiences

  • Drove marketing initiatives to increase product visibility and market performance

  • Created, monitored, and analyzed social, print, web, digital, and radio marketing and advertising campaigns

  • Developed and tracked KPIs to demonstrate ROI on all marketing campaigns

  • Compiled and distributed financial and statistical campaign results

  • Developed weekly B2C and B2B email marketing campaigns

  • Increased, updated, and maintained customer databases

  • Improved and maintained digital and physical file and document systems

  • Maintained and monitored website and app content and analytics

  • Wrote, proofread, and edited creative copy

  • Planned, organized, and executed in-house and community events

  • Oversaw influencer and media outreach initiatives and nurtured relationships

  • Assisted and communicated with customers

Freelance Social Media Manager | Blue Cat Media & Design

May 2018 - July 2018

  • Managed and oversaw social media accounts and campaigns

  • Conducted research and analyzed data to identify and define target audiences

  • Drove marketing initiatives to increase visibility and market performance

  • Compiled and distributed statistical campaign results

  • Wrote, proofread, and edited creative copy

  • Improved and maintained digital and physical file and document systems

  • Developed and updated files, spreadsheets, and databases

  • Assisted and communicated with prospective clients

Assistant Event Coordinator | A Laura Bosley Event

May 2012 - September 2012

  • Planned, organized, and executed multiple events

  • Read, researched, and routed correspondence; drafted letters and documents; and collected and analyzed information

  • Maintained calendar by planning and scheduling meetings, events, and travel

  • Identified, organized, assembled, and disassembled items to coordinate events successfully

  • Communicated with vendors to source materials for events while maintaining the budget

  • Balanced priorities to manage workflow, ensured the completion of essential projects, met critical deadlines and increased productivity

  • Performed administrative and clerical duties

Web Design Assistant | Think Tank Designs

February 2011 - March 2012

  • Tested and maintained client website content, links, and overall UX and UI design

  • Assisted in executing new client website features

  • Performed administrative and clerical duties

leadership

Public Relations Director | Showers of Hope

September 2015 - December 2015

  • Wrote and produced press releases and public relations proposals

  • Strategized and planned publicity campaigns to increase awareness

  • Raised over $1,000 through crowdfunding and traditional fundraising initiatives and marketing campaigns

  • Managed and oversaw social media accounts and campaigns

  • Developed and tracked KPIs to demonstrate ROI on all marketing campaigns

  • Conducted research and analyzed data to identify and define target audiences

  • Drove marketing initiatives to increase product visibility and market performance

  • Created, monitored, and analyzed print, digital, and grassroots marketing and advertising campaigns

  • Wrote, proofread, and edited creative copy

  • Planned, organized, and executed community and fundraising events

  • Balanced priorities in order to manage workflow, ensured the completion of essential projects, met critical deadlines, and increased productivity

Publicity Chair | Delta Epsilon Iota

December 2013 - December 2014

  • Managed and oversaw social media accounts and campaigns

  • Conducted research and analyzed data to identify and define target audiences

  • Drove marketing initiatives to increase visibility and meeting attendance

  • Created, monitored, and analyzed print and digital marketing and advertising campaigns

  • Maintained calendar by planning and scheduling meetings and events

  • Wrote, proofread, and edited creative copy

  • Implemented and oversaw fundraising initiatives and marketing campaigns

  • Planned, organized, and executed membership events

Public Relations Coordinator | The Fashion Club

December 2013 - May 2014

  • Managed and oversaw social media accounts and campaigns

  • Conducted research and analyzed data to identify and define target audiences

  • Drove marketing initiatives to increase visibility and meeting attendance

  • Created, monitored, and analyzed print and digital marketing and advertising campaigns

  • Maintained calendar by planning and scheduling meetings and events

  • Planned, organized, and executed membership events and campus fashion show

  • Identified, organized, assembled, and disassembled items to coordinate events successfully

  • Wrote, proofread, and edited creative copy

internships

Marketing and Talent Intern | House of Blues

May 2015 - August 2015

  • Developed weekly B2C and B2B email marketing campaigns

  • Increased, updated, and maintained customer databases

  • Conducted research and analyzed data to identify and define target audiences

  • Oversaw influencer and media outreach initiatives and nurtured relationships

  • Planned, organized, and executed vendor and in-house events

Style Guru | CollegeFashionista

August 2013 - January 2014

  • Headed the Fashionista/o section at CSUF as a Style Guru for the CollegeFashionista online publication

  • Conducted preliminary research on fashion trends and campus-style

  • Interviewed and photographed fellow students about their fashion choices and style preferences

  • Wrote, proofread, and edited creative copy

  • Optimized and posted articles weekly on college Fashionista.com and social media

  • Featured on the company’s website homepage and Twitter account

Public Relations Intern | Annex Magazine

August 2013 - November 2013

  • Increased, updated, and maintained customer databases

  • Conducted research and analyzed data to identify and define target audiences

  • Assisted with influencer and media outreach initiatives and nurtured relationships

BP Intern | Nordstrom

June 2008 - May 2009

certifications

  • Eventbrite Event Marketing

  • Google My Business

  • Google Ads Search

  • Google Ads Measurement

  • Google Fundamentals of Digital Marketing

  • SEMrush Keyword Research