my resume
education
Bachelor of Arts, Communications/Public Relations and American Studies | California State University, Fullerton
August 2011 - May 2016
experience
Marketing Project Coordinator | Geary Pacific Supply
February 2021 - Present
Support the marketing team by organizing project logistics, implementing marketing initiatives, and coordinating product and partnership rollouts.
Create, monitor, and analyze B2B print, web, social, email, and digital marketing assets and campaigns
Write, proofread, and edit creative copy for social media, email campaigns, and website blog and landing pages
Build and deploy daily, weekly, and monthly email marketing campaigns and SMS blasts
Grow and update customer databases
Collaborate with the website team to maintain and updated website and app content
Plan, organize, and execute in-house and community events
Film and edit videos for company wide internal and external use
Manage, update, and oversee social media accounts
Drive marketing initiatives to increase product visibility and market performance
Conduct research and analyze data to identify and define target audiences
Develop new and improved techniques to increase work productivity and efficiency
Organize and maintain digital and physical file and document systems
Executive Assistant | 714Tickets
July 2019 - August 2020
Read, researched, and routed correspondence; drafted letters and documents; collected and analyzed information; initiated communication on behalf of CEO
Maintained calendar by planning and scheduling meetings, appointments, and travel
Improved and maintained digital and physical file and document systems
Developed and updated files, spreadsheets, and databases
Monitored and organized multiple email accounts and drafted appropriate correspondence
Performed accounting and bookkeeping: improved and managed Quickbooks, processed payments, assisted with budget planning, prepared and submitted tax forms, maintained financial databases and spreadsheets, and reconciled accounts
Performed administrative and clerical duties: made phone calls, monitored voicemail, entered data, scanned documents, sorted mail, and ran errands
Balanced priorities to manage workflow, ensured the completion of essential projects, met critical deadlines and increased productivity
Assured and maintained confidentiality and discretion of all communication and documentation
Marketing Director | 714Tickets
March 2016 - August 2020
Managed and oversaw social media accounts and campaigns
Conducted research and analyzed data to identify and define target audiences
Drove marketing initiatives to increase product visibility and market performance
Created, monitored, and analyzed social, print, web, digital, and radio marketing and advertising campaigns
Developed and tracked KPIs to demonstrate ROI on all marketing campaigns
Compiled and distributed financial and statistical campaign results
Developed weekly B2C and B2B email marketing campaigns
Increased, updated, and maintained customer databases
Improved and maintained digital and physical file and document systems
Maintained and monitored website and app content and analytics
Wrote, proofread, and edited creative copy
Planned, organized, and executed in-house and community events
Oversaw influencer and media outreach initiatives and nurtured relationships
Assisted and communicated with customers
Freelance Social Media Manager | Blue Cat Media & Design
May 2018 - July 2018
Managed and oversaw social media accounts and campaigns
Conducted research and analyzed data to identify and define target audiences
Drove marketing initiatives to increase visibility and market performance
Compiled and distributed statistical campaign results
Wrote, proofread, and edited creative copy
Improved and maintained digital and physical file and document systems
Developed and updated files, spreadsheets, and databases
Assisted and communicated with prospective clients
Assistant Event Coordinator | A Laura Bosley Event
May 2012 - September 2012
Planned, organized, and executed multiple events
Read, researched, and routed correspondence; drafted letters and documents; and collected and analyzed information
Maintained calendar by planning and scheduling meetings, events, and travel
Identified, organized, assembled, and disassembled items to coordinate events successfully
Communicated with vendors to source materials for events while maintaining the budget
Balanced priorities to manage workflow, ensured the completion of essential projects, met critical deadlines and increased productivity
Performed administrative and clerical duties
Web Design Assistant | Think Tank Designs
February 2011 - March 2012
Tested and maintained client website content, links, and overall UX and UI design
Assisted in executing new client website features
Performed administrative and clerical duties
leadership
Public Relations Director | Showers of Hope
September 2015 - December 2015
Wrote and produced press releases and public relations proposals
Strategized and planned publicity campaigns to increase awareness
Raised over $1,000 through crowdfunding and traditional fundraising initiatives and marketing campaigns
Managed and oversaw social media accounts and campaigns
Developed and tracked KPIs to demonstrate ROI on all marketing campaigns
Conducted research and analyzed data to identify and define target audiences
Drove marketing initiatives to increase product visibility and market performance
Created, monitored, and analyzed print, digital, and grassroots marketing and advertising campaigns
Wrote, proofread, and edited creative copy
Planned, organized, and executed community and fundraising events
Balanced priorities in order to manage workflow, ensured the completion of essential projects, met critical deadlines, and increased productivity
Publicity Chair | Delta Epsilon Iota
December 2013 - December 2014
Managed and oversaw social media accounts and campaigns
Conducted research and analyzed data to identify and define target audiences
Drove marketing initiatives to increase visibility and meeting attendance
Created, monitored, and analyzed print and digital marketing and advertising campaigns
Maintained calendar by planning and scheduling meetings and events
Wrote, proofread, and edited creative copy
Implemented and oversaw fundraising initiatives and marketing campaigns
Planned, organized, and executed membership events
Public Relations Coordinator | The Fashion Club
December 2013 - May 2014
Managed and oversaw social media accounts and campaigns
Conducted research and analyzed data to identify and define target audiences
Drove marketing initiatives to increase visibility and meeting attendance
Created, monitored, and analyzed print and digital marketing and advertising campaigns
Maintained calendar by planning and scheduling meetings and events
Planned, organized, and executed membership events and campus fashion show
Identified, organized, assembled, and disassembled items to coordinate events successfully
Wrote, proofread, and edited creative copy
internships
Marketing and Talent Intern | House of Blues
May 2015 - August 2015
Developed weekly B2C and B2B email marketing campaigns
Increased, updated, and maintained customer databases
Conducted research and analyzed data to identify and define target audiences
Oversaw influencer and media outreach initiatives and nurtured relationships
Planned, organized, and executed vendor and in-house events
Style Guru | CollegeFashionista
August 2013 - January 2014
Headed the Fashionista/o section at CSUF as a Style Guru for the CollegeFashionista online publication
Conducted preliminary research on fashion trends and campus-style
Interviewed and photographed fellow students about their fashion choices and style preferences
Wrote, proofread, and edited creative copy
Optimized and posted articles weekly on college Fashionista.com and social media
Featured on the company’s website homepage and Twitter account
Public Relations Intern | Annex Magazine
August 2013 - November 2013
Increased, updated, and maintained customer databases
Conducted research and analyzed data to identify and define target audiences
Assisted with influencer and media outreach initiatives and nurtured relationships
BP Intern | Nordstrom
June 2008 - May 2009
certifications
Eventbrite Event Marketing
Google My Business
Google Ads Search
Google Ads Measurement
Google Fundamentals of Digital Marketing
SEMrush Keyword Research