Anaheim Visitor’s Guide Ad

Anaheim Visitor’s Guide Magazine Advertisement | 714Tickets

2016 - 2018

Overview: As a ticket broker, 714Tickets’ content revolved around the latest news and events in sports, concerts, and the theatre industry. The Anaheim Visitor’s Guide was a magazine highlighting local Orange County businesses and tourist attractions. The magazine allowed tourists and visitors to find local food, shopping, and attractions, as well as coupons. It was a great way for hotel guests and other visitors to discover local events and for 714Tickets to spread their name to tourists and other potential customers within the community.

Responsibility: As marketing director, it was one of my responsibilities to create and design the Anaheim Visitor’s Guide magazine advertisement for 714Tickets from 2016-2018.

Design: With a full-page ad in the magazine, I designed it to stand out as people were flipping through, but also be easily read. I used 714Tickets brand colors and highlighted key business information throughout the ad. At the top, I added their logo, website, and phone number so potential customers could identify right away what business the ad was for and their primary contact information. In the middle, I utilized their brand colors to create columns to highlight upcoming concerts, sports, and theatre events and local venues. I made sure the events I included were largely recognizable by magazine readers and consistently updated the ad with the latest upcoming events. At the bottom, I included key information and a simple, but recognizable map to easily distinguish their location. I also included a coupon to entice potential customers and it was key to tracking KPIs.

Distribution: Every month, the updated magazine was distributed to Anaheim hotels and local tourist destinations.

Programs Used: Adobe InDesign